Vision and Mission

Vision

By 2030, Mexico will have a world-leading tourism industry.

The current administration proposes to achieve this goal by:

     Recognizing that tourism is key to the development of Mexico’s economy.  

     Diversifying tourism products and developing new markets.  

     Supporting companies working in tourism to become competitive nationally and internationally.  

     Developing a tourism model which respects natural, cultural and social environments.

Mission

This Vision requires collaboration between different players in the sector. The government’s tourism offices will provide guidance, as defined in its Mission to: Lead the development of Mexico’s tourism through planning strategies, promote the range of offers, support the operation of tourism services and promotional activities, coordinate the work of different government departments and agencies.